Audio Technica has clinched a deal to be the official headphones and microphones provider of European e-sports lifestyle brand Team Atlantis, hinting at the audio device manufacturer’s expansion into the e-sports industry. Under the agreement, Audio Technica will be running exclusive discounts and giveaways to enable Team-Atlantis-backed players to enjoy “the same equipment as their favorite players,” according to Rebecca Ward, Brand Marketing Manager for Audio-Technica, who expressed excitement in working with “one of the best teams in Europe.” She added:
How Team Atlantis can Leverage Audio Technica Products
Based in Vilnius, Lithuania, Team Atlantis is founded in 2018 and has emerged to be a top-performer in the lineup of Fortnite, an online video game developed by Epic Games and released in 2017. James Mockler, Partnership Manager of Team Atlantis, sees the partnership with Audio Technica as mutually beneficial for both firms. He said:
Is Audio Technica Positioning Itself in the E-Sports Market?
Audio Technica’s partnership with Team Atlantis is not the former’s first time it tapped the e-sports market. In 2018, the Japanese firm was named exclusive audio device supplier for all gaming and broadcasting of the e-sports program at The University of Akron. In addition to its support for equipment, the company contributed $2,500 in scholarships for varsity team members and another $2,500 in scholarships for student audio-engineers to support UA as it launches its esports program. Time can only tell whether Audio Technica will further its reach in e-sports.
